immi
immi Slashes 32 Pending Filings to Zero and Saves Dozens of Hours on Sales Tax Filings w/ Numeral
About
immi
Founded by Kevin Chanthasiriphan and Kevin Lee in 2021, immi is on a mission to create flavorful, low-carb instant ramen, pushing the boundaries of classic noodles. Available nationwide, immi’s products have quickly become favorites among consumers.
Industry
Food & Beverage
Migrating From
TaxJar
immi's website
"A lot of people told us it wasn't possible... we eventually landed on a formulation that worked and it's continuing to get better every day,” said Kevin Chanthasiriphan, co-founder of immi.
But, this rapid expansion came with a complex tax situation—one that immi needed to address swiftly and efficiently.
Challenge: Varying sales tax laws across states slowed immi's rapid expansion plans
immi, which launched during the pandemic period, quickly grew from a dream to a nationwide reality. With the rapid expansion to retailers like Whole Foods and Sprouts, immi needed a robust, reliable sales tax solution to support its pace of growth.
They initially picked TaxJar but soon discovered it created more problems than it solved for them.
"We had many issues with TaxJar including late filings which incurred penalties, incorrect tax filing resulting in $5700 more paid in taxes, complexities around state onboarding, and non-existent customer support,” noted Chanthasiriphan.
Moreover, as immi’s retail presence grew, the tax complexity deepened, making management with TaxJar challenging. Multiple late tax filings had already resulted in penalties for immi.
Kevin and his team needed a more comprehensive, customer-centric solution, one that could efficiently manage their sales tax compliance while allowing them to focus on growing their brand. That’s when they heard about Numeral, the white-glove service for ecommerce sales tax compliance.
Solution: Transitioning to a sales tax solution that accommodates immi’s expanding reach
immi needed a solution that not only catered to their complex tax obligations but also offered an impeccable user experience—Numeral checked all the boxes.
"Numeral provided complete onboarding, prompt customer service, rapid feature additions based on customer input, and so much more,” said Chanthasiriphan.
Some of the features the immi team appreciated:
- White glove service: Custom end-to-end tax filing and assistance provided by Numeral.
- Prompt customer support: Customers receive comprehensive responses usually within a day or two.
- State tax registration service: Alleviates procedural load and legal complexities of individual state tax registrations.
- Timely tax filing: Achieved perfect consistency in tax filing schedules.
- Virtual mailboxes: Numeral scans, reads, and replies to relevant mail proactively.
"Hands down, Numeral is 10/10,” said Chanthasiriphan when asked to rate Numeral.
Impact: Dozens of hours saved monthly with accurate and timely tax filings for immi
The experience with Numeral drastically transformed immi's sales tax process. Releasing the strain of grappling with complex tax regulations allowed the founders to focus on their core business.
"We're now filing our state taxes 100% on time. We're not incurring fees... Among the myriad other things that are grabbing my attention, it was so difficult to muster the energy to carve out time for this,” said Chanthasiriphan.
By the numbers
Since switching to Numeral:
- immi’s pending state filings were reduced from 32 to 0, ensuring on-time tax filings and nullifying incurred penalties
- Dozens of hours saved from handling tax-related concerns
- Reduced mental burden, allowing founders to focus on driving business growth
Numeral is an end-to-end sales tax compliance platform for ecommerce and SaaS businesses. Top brands like Ridge, Muddy Bites, Graza, and Grüns spend less than five minutes a month on sales tax.